Digital Transformation Strategies for Managers

To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy. This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber. But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage. This programme focuses on how managers can innovate new strategies and business models to enable their organization to thrive in the digital age

Awarding Body

London Institute of
Business & Technology

Duration

1 Days

Intensive Training Programme

Start Date

All Year Around

Study Mode

Classroom OR
Distance Learning

By the end of this programme, the participant will be able to:

  • Understand current and upcoming digital business trends
  • Prepare the workforce to face the challenges brought by the digital disruption
  • Understand the ways in which the managers can implement the digital transformation strategies
  • Using the Lean Startup model to scale the enterprise innovation
  • Session 01: Understanding Digital Customer Behavior (2 Hours)
    • Introduction
    • Access strategy
    • Engage strategy and customization strategy
    • Application
    • New path to the purchase journey
    • Rethinking of the Sales Funnel
    • Mass Market Vs Customer Network Model
    • Multi-channel threat to retailers
    • Platform Models and rise of the Platform Models
    • Building on the Network Effect
  • Session 02: Innovation through Experiment (2 Hours)
    • Lean early, fast and iterate
    • The Lean Startup Approach
    • Minimum Viable Product (MVP)
    • Build-Measure-Learn feedback loop
    • AB Testing
    • Pivot Points
    • Collecting data as an asset
    • Translating the Lean Startup to enterprise scale innovation
    • Rolling out the MVP
    • Adapting the value proposition
    • Introduction of Lean Startup Canvas
    • Group exercise
  • Session 03: Disruptive Business Models (2 Hours)
    • Scope
    • Disruption in the digital age
    • Model theories of disruption
    • Case studies
    • Surviving disruption by the competitors
    • Disruption response planner
    • Leadership strategies for the modern workforce
    • Integration of digital strategies into the organization
    • Case studies and examples
  • Extended Q&A

This course uses a combination of theory and practical application of course concepts. Participants will engage in simulation exercises combined with round table discussions of real life situations allowing them to gain a strong grip on the knowledge and skills presented in this course.

5-day training programme – 499 USD

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

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