Qualities of Effective Leadership
Learners will explore the making and developing of powerful leaders.
Developing Interpersonal Skills
Connecting and bonding with people within the commercial sectors is extremely important for good business. This module trains learners in skills to improve and enhance communication techniques to create strong bonds.
Motivating and Influencing People
Inspiring people to create a unity of direction within business.
Doing the right things in the right way at the right time. Learners will look at the process of making a good decision.
Creativity and Problem Solving
Do problems pose a threat or are they an opportunity to improve? Here, learners will figure out how to turn a problem into an advantage.
Studying and Using Management Theories
There are many theories concerned with management and the various models developed from these theories. This module looks over these theories with real life examples.
The External Operating Environment of Business
Planning for influences on the business outside your control.
Culture and Ethics
The Culture and ethics involved in the business world today.
Governance and Directorships
Structuring and controlling a business the professional way.
Analysing the Competition
What are my competitors doing, how are they doing it, why are they doing it? Reviewing and analysing competitor actions to enhance managerial roles.
Creating an effective and successful market presence. Looking at the development of marketing strategies to create successful marketing campaigns.
High Performance Sales
Learners will grasp the key elements of successful selling.
Understanding and using effective electronic messages to market.
Customers and their Needs
Ensuring that your customers are recognised and valued.
Strategic Human Resource Management
Human Resource Management must play a central role in the strategy of any organization. It is concerned with people as an asset of the business.
Recruiting and CPD
Getting the best people. Developing the best people. Keeping the best people.
Measuring and Rewarding Performance
Knowing and measuring how your people are performing.
Interpreting Business Accounts
Using and understanding the litmus tests of business health.
Tools of Financial Analysis
Resources, tools and techniques to keep a finger on the pulse of the business.
Managing Cash and Working Capital
Cash, cash flow and working capital. The lifeblood of business.
Exercises in Quantitative Techniques
How to use and understand key figures.
Impact of Technology on Business
Analyse and exploit the role of e-business within a business sector.
Innovation and R&D
Creating commercial advantage from innovation and research.
Implementing and Managing Quality Systems
Right first time, right every time. The place of quality in business strategy.
Strategic Planning Tools
Resources, tools and ideas to help create an effective business strategy.
Strategic and Systems Management
Options for strategic direction. Making the right choices for your business.
The Business Plan
Creating a plan that targets the stated aims and objectives of a business.
Developing High Performance Teams
Cohesion and teamwork that enhances business performance.
Getting things done. Using the right tools to run projects.
Strategies for growth
This module explores the different ideas of growth and the various tools, measures and controls at a managers disposal in planning for growth.
The Assignment unit titles for the ATHE Level 7 Extended Diploma in Strategic Management course are:
- Strategic Marketing
- Personal development for leadership and strategic management
- Organisational behaviour
- Strategic planning
- Research for strategic development
- Finance for strategic managers
- Strategic Human resource management.
- Corporate communication strategies.