Awarded by Anglia Ruskin University, this Marketing and Innovation Masters programme is a 180 credit two-phase course comprising the ATHE Level 7 Extended Diploma in Strategic Management and Masters level awards. The course is designed to offer students without prior experience in Marketing, thereby, will get the necessary knowledge and skills they need to be operationally effective in a career in Marketing. For students with prior experience in Marketing, the course will develop their professional marketing competencies.
ATHE Level 7 Extended Diploma in Strategic Management
The ATHE Level 7 Extended Diploma in Strategic Management is an Master Level Advanced Entry course, which provides learners with 120 credits of the 180 credits required to achieve a complete MA in Marketing and Innovation. The course itself is made up of 30 interactive modules and 8 written assignments, with approximately 40 guided learning hours per module. All modules have an additional 30-50 learning hours of optional materials that comprise of recommended exercises, recommended readings, Internet resources, and self-testing exercises.
ATHE Level 7 Extended Diploma in Strategic Management Module Listing
Qualities of Effective Leadership
Developing Interpersonal Skills
Motivating and Influencing People
Creativity and Problem Solving
Studying and Using Management Theories
The External Operating Environment of Business
Culture and Ethics
Governance and Directorships
Analysing the Competition
High Performance Sales
Customers and their Needs
Strategic Human Resource Management
Recruiting and CPD
Measuring and Rewarding Performance
Interpreting Business Accounts
Tools of Financial Analysis
Managing Cash and Working Capital
Exercises in Quantitative Techniques
Impact of Technology on Business
Innovation and R&D
Implementing and Managing Quality Systems
Strategic Planning Tools
Strategic and Systems Management
The Business Plan
Developing High Performance Teams
Strategies for growth
The ATHE Level 7 Extended Diploma in Strategic Management Course has 30 modules and 8 written assignments. On completion of the modules, students will be given access to the assignments. The assignments are approximately 5,000-8,000 words each. Students are provided support on the modules and assignments via the ‘Tutor” section of the learning platform.
The Assignment unit titles for the ATHE Level 7 Extended Diploma in Strategic Management course are:
Personal development for leadership and strategic management
Research for strategic development
Finance for strategic managers
Strategic Human resource management.
Corporate communication strategies.
After completing the ATHE Level 7 Extended Diploma in Strategic Management programme, students can continue to the top up programme of MA in Marketing and Innovation.
MA in Marketing and Innovation (Top up)
04 – 06 Months
At MA (Top up) level, students must complete 60 credits.
Research Methods for Business Management – 15 credits
Postgraduate Major Project – 45 credits