Certified Business Development Professional

The Certified Business Development Professional course focuses on the tools and techniques required to develop new business. Without them, sales will stagnate and profits will drop. The course also addresses ways to maximize the company’s profitability by fostering relationships with potential players and key decision makers in the market. By attending this program, business development professionals will acquire what they need to create and implement promotional drives in order to spur the company’s market prospects and design cost effective yet innovative options to boost sales.

Awarding Body

London Institute of
Business & Technology

Duration

5 Days
25 Hours

Start Date

All Year Around

Study Mode

Classroom OR
Distance Learning

By the end of this programme, the participant will be able to:

  • Define the main functions and best practices in Business Development (BD)
  • Recognize the importance of re-defining business processes to match the ever changing market and customer requirements
  • Produce clear sales and marketing differentiators to neutralize competition (value-based proposition)
  • Design and use financial ratios and KPIs to measure their operations’ effectiveness
  • Use leadership, negotiation and power proposals to leverage their business and lead the key account team
  • Business development: overview and best practices
    • Business development: definition and scope
    • Account analysis and qualification: an overview
    • The new landscape of account management and BD
    • Understanding the buy-sell ladder model
    • Client classification: building an ideal client profile
    • Understanding and working the customer loyalty ladder
  • The business planning process
    • Using the STAR business planning process:
      • Strategic analysis
      • Targets and goals
      • Activities
      • Reality check
    • Conducting customer surveys to identify important service criteria
    • Preparing an account development plan
    • Building client chemistry with F.O.R.M
  • Re-defining your processes for breakthrough results
    • Reviewing the selling process
      • The selling process
      • Functional product/service/company knowledge
      • Unique/distinctive selling points
      • The sales competitors analysis form
    • Reengineering your team selling process to avoid mistaking motion for action
      • The value-added selling process
      • A simple framework for developing new business
      • Create and deploy weapons
      • Your best friend: the phone
      • Creating a client-centered code of conduct (DART model)
    • Designing and implementing key performance indicators
      • Creating a balanced scorecard (business performance audit)
  • Effective negotiation skills
    • The definition of negotiation
    • Some negotiation philosophies
    • The difference between persuading and negotiating
    • The five stages of the negotiation process
    • The critical rules of negotiation
    • The phases of the purchasing decision
    • Establishing relative importance of differentiators
    • Influencing decision criteria
    • Vulnerability analysis
    • Workshop: completing your negotiation plan
  • Building and leading the business development team
    • Stages in team formation
    • Building a high performance team
    • Defining team roles
    • The team motivation mix
    • Management versus leadership
    • Practices of exemplary leaders (industry practices)
  • Writing business proposals that sell
    • Writing a typical business proposal
    • Formatting tips and tricks for winning proposals
    • The process of developing successful project proposals
    • Workshop: creating your own project proposal

Sales reps, sales supervisors and managers, and account managers who would like to professionally develop themselves by seizing business opportunities and using them to improve personal management and showcasing skills. The course also targets commercial professionals aspiring to consider every potential client as a challenge that will help their performance and their careers.

5-day training programme – 1,790 USD

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

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