Certified Digital Marketer & Mastering Digital Sales Strategies (Dual Award)

The Certified Digital Marketer by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.
Then students will be introduced to modern and contemporary marketing principles. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge. The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking.

Mastering Digital Sales Strategies enables you to integrate all the digital marketing techniques to build a stronger lead generation channels. The programme also enables you to understand and implement winning and automated activities to increase sales by setting up follow-up marketing, social selling and other proven digital sales strategies. A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as websites, web analytics, search engines, email, apps (classic and mobile) and social networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best digital marketing practices to create operational excellence of digital marketing tools and applications.

Awarding Body

London Institute of
Business & Technology

Duration

5 Days
25 Hours

Start Date

See Schedule

Study Mode

Classroom OR
Distance Learning

By the end of this programme, the participant will be able to:

  • Generate More Traffic and Leads & Close More Sales: Close the gap between marketing and sales by understanding the latest principles and techniques in lead management, content marketing, and growth hacking to attract more qualified leads and close the marketing-sales loop once and for all.
  • Prove the ROI of their Marketing to Secure Enough Budgets: students will learn all about data-driven marketing so they can know where to spend, and how much to spend on each channel based on data, not intuition.
  • Get The Best Out of Their Efforts: they’ll become multi-talented digital marketers who understand everything in their fields from SEO and Content Marketing to Search and Facebook Advertising, so their organization can overcome any understaffing problems they might have and optimize their current team.
  • Identify the Right Marketing Channels for Their Needs: Be able to choose the right technology that will bring them the highest possible ROI
  • More Than the Principles: They will get hands-on experience on a plethora of tools and technologies like Salesforce, Google AdWords, Facebook Advertising, Mailchimp, WordPress, and so much more!
  • Improve Communication: Diversity in the workplace is great and having a common language and general understanding of digital marketing terms and techniques can improve the communication and unity amongst their team significantly, so they don’t operate in silos.
  • Introduction to Digital Marketing
    • Learn how digital marketing changed the way businesses market their products and services along with the benefits of implementing digital marketing
      for your own business.
    • You’ll also know the myriad channels used to promote products and services digitally and how successful firms use them to generate millions of dollars every year! Finally, you’ll get a sneak peek into Silicon Valley’s best held secret: growth hacking – a mind-set that will transform the way you do business forever!
  • Website Development
    • Your website is the centre of your digital marketing efforts and it’s the glue that holds everything together, from social media to SEO.
    • In this chapter, you’ll learn about the process of developing and managing a website that converts visitors into paying customers. You’ll also learn how to analyse and optimize your website regularly using the latest technologies so you can make constant and continued growth an essential part of your marketing strategy.
  • Web Analytics & Reporting
    • Here, we take the next step in website optimization by learning how to implement tracking code on our website which will allow us to collect data on who visits the website and how they are using it.
    • You’ll also learn the common terminologies in web analytics and how to use Google Analytics reports to know where your traffic is coming from and the level of engagement they have on the website. Finally, you’ll learn how to use web data to improve and optimize your website as you can see your traffic and conversion rates skyrocket!
  • Search Engine Marketing (SEM) & Management
    • Now that we optimized our content to attract more customers through organic search results, we need to spend money and time getting high-quality leads through the advent of paid search advertising. Here, you’ll get familiar with the Google Adwords user interface and you’ll learn how to create successful campaigns (pay-per-click and display ads) that would
      increase both your traffic and conversion rates.
    • You’ll also know how reporting works on Adwords, and finally, see first-hand the impact of integration between digital marketing technologies when you connect your Adwords and Google Analytics to create incredibly effective remarketing campaigns!
  • Content Marketing & Management
    • In this chapter, you will expand your knowledge on lead management through content by looking at different content types and how to measure the return on your content investment.
    • You will also take a closer look at how to create content that attracts the right customers for your business and keep them engaged on your owned digital channels.
  • Email Marketing & Management
    • Email is not dead! In fact, it is still one of the highest converting marketing channels! In this chapter, you will learn how to choose your email marketing software and learn how to create and grow your email list. You’ll also learn how to segment that list and how to customize your message for each segment. Finally, you’ll learn how to use MailChimp to create stunningly beautiful responsive emails with ease to perfect your message to your leads!
  • Affiliate Marketing & Management
    • In this chapter, you’ll understand what affiliate marketing is and the underlying concepts behind it. We’ll also take you step-by-step into opening your affiliate account as well as creating and applying for affiliate programs. Finally, you’ll learn how to add social media, email, and other marketing channels to the mix to get the best out of your affiliate marketing
  • Lead Generation & Management
    • Now that you have learned how to optimize your website using web analytics, it’s time to create the user personas for your target market and map out their journeys from awareness to advocacy.
    • Using this map, you will be able to create the perfect content at every stage of the buyer’s journey. You’ll also understand what marketing funnels are and how to use them to grow and convert more leads and turn them into loyal fans!
  • Search Engine Optimization (SEO)
    • In this chapter, you’ll learn how to get more organic traffic from search engines to your website by understanding the underlying concepts of SEO.
    • You’ll also learn how to conduct keyword research with free and paid tools that will move you strides ahead of your competition. Finally, you’ll understand how to do on-site  optimization on the back end that will make your content rank higher on search engines and you will also know how link-building works and why google considers it an essential
      factor into ranking websites!
  • Campaign Marketing & Management
    • Here, you will learn the basics of digital campaigns and you will get introduced to common terminology and techniques in digital marketing today.
    • You will also understand the best techniques to use when bidding on digital advertising channels, so you can create a winning bidding strategy every time! Finally, you will get to know some advanced methods like conversion and campaign tracking.
  • Social Media Marketing (SMM) & Management
    • In this chapter, you’ll know which social media channels are best for your business and how to use each one of them to create buzz and social interest around your brand as well as your products and services using the latest tactics and best practices from ultra-successful companies around the world!
    • We’ll also dig deep into Facebook’s people-based advertising as you’ll learn how to use it to create incredibly targeted campaigns that supercharge your business growth.
    • Finally, you’ll get a tactical guide with best practices on how to use social media channels like Instagram, Twitter, Quora, and more!
  • Mobile & Proximity Marketing & Management
    • Get the chance to reach your customers on the go by optimizing your website and emails for mobile users.
    • You’ll also learn how to create SMS campaigns and how to advertise on Mobile apps and websites. We’ll also delve deeper into analysing data obtained from your mobile users through a special use of Google Analytics and other tools!
  • Video Marketing & Management
    • Video is considered the highest converting content marketing type for a lot of businesses. Here, you’ll find out why video is so important, and how to use to use it to create content that is going to increase your reach and engage your audience.
    • You’ll also get to know the YouTube user interface in depth and what the most important metrics to look for when analyzing your performance and optimizing your content. Finally, you’ll learn how video is implemented and integrated with other social media channels in order to increase engagement and conversion!
  • Strategy & Planning
    • We like to refer to Growth Hacking as the world’s most updated, creative and innovative Digital Marketing approach. Therefore, we integrated it with marketing strategy and planning to create a marketing that truly works in the digital age. Here we take a closer look at our own branding and what it means to advertise online.
    • We’ll also learn which channels are best for your business and how to approach them based on the strategy we’ll set together in that chapter. We’ll also take a look at how budgeting works with digital marketing and the common metrics you can use to justify your digital marketing investment. And so much more!

College graduates, Junior Markete, Mangers, Someone who has an idea for a new business.

Intensive 5-Day Programme

  • May 14th 2018 – May 18th 2018
  • June 18th 2018 – June 22nd 2018
  • July 23rd 2018 – July 27th 2018
  • August 20th 2018 – August 24th 2018
  • September 17th 2018 – September 21st 2018
  • October 15th 2018 – October 19th 2018
  • November 12th 2018 – November 16th 2018
  • December 17TH 2018 – December 21ST 2018

Weekly 2-Month Programme

  • May – June (Starts May 8th AT 6.30M)
  • July-August (Starts July 4th AT 6.30PM)
  • September – October (Starts September 5th 6.30PM)
  • November – December (Starts November 7th 6.30PM)

Distance Learning
Distance learning progrmame can be started any time of the year!

5-day training programme – 1,190 USD

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

Request More Information & Brochure