The Certified Digital Marketer by IIB is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in planning, executing and measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.
Then students will be introduced to modern and contemporary marketing principles. No prior knowledge of digital marketing is assumed and no technical skills beyond basic internet and computer knowledge. The course begins with a comparison of Traditional and Digital Marketing as well as the difference between Inbound and Outbound Marketing approach. Students will learn in depth the digital marketing and inbound marketing techniques, giving them an opportunity to get comfortable with the concepts of growth hacking.
Mastering Digital Sales Strategies enables you to integrate all the digital marketing techniques to build a stronger lead generation channels. The programme also enables you to understand and implement winning and automated activities to increase sales by setting up follow-up marketing, social selling and other proven digital sales strategies. A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as websites, web analytics, search engines, email, apps (classic and mobile) and social networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best digital marketing practices to create operational excellence of digital marketing tools and applications.