Corporate Communication Strategies

This unit will enable learners to develop knowledge and understanding of the importance of corporate communications and the link with corporate objectives. Learners will have the opportunity to develop skills in auditing corporate communications and planning a corporate communication strategy.

Awarding Body

ATHE/LIBT

Duration

25 Hours

Start Date

All Year Around

Study Mode

Classroom Workshop

By the end of this programme, the participant will be able to:

  • Understand the importance of corporate communications
  • Be able to plan corporate communications audits
  • Understand the purpose and impact of a corporate communications strategy
  1. Understand the importance of corporate communications
  • Purposes of corporate communications: Providing information to stakeholders, communicating corporate vision and strategy, Reinforcement of public image – acts as an effective bridge between organisations and the general public, Allows effective and timely distribution of information, Links to Public Relations strategy, Emphasises the importance of two-way communication.
  • Corporate communications and corporate branding: Promotes the organisational brand and brand image, Reinforces the stakeholders’ view of organisational performance and value,emphasises confidence in organisational quality and performance, Demonstrates adherence to the organisational corporate brand guidelines, Clarifies: Brand Strategy, Brand Position, Brand Identity, Brand Message.
  • Corporate communications and corporate objectives: Communication and reinforcement of organisational strategic objectives, Reinforcement of corporate culture, promotes accountability, Prioritisation of stakeholder communication and influence, Promotes transparency and accountability of communications
  1. Be able to plan corporate communications audits
  • Planning: Selection of appropriate research techniques, Identification of formal and informal internal and external information and communication flows, Identification of information and data management processes, Identification of knowledge management processes, Identification of information channels and barriers, Identification of communication risks,
  • Conducting an audit – Internal: Informal versus formal, for example, water-cooler, email, video conferencing and meeting, Vertical versus horizontal, for example, management communications, corporate newsletters, departmental, interdepartmental and team meetings, Control of organisational information and data, Processing data.
  • Conducting an audit – External: Supplier and customer communications, for example, networking, conferences, partnerships and JVs, Public communications, for example, marketing and advertising, news items and online, for example, web-pages, forums, social media such as Twitter, Facebook, Tumblr etc., Institutional relationships (including professional, government and industry bodies, universities and communities), Knowledge development and management, for example, supply chain integration and crowdsourcing.
  • Evaluating Effectiveness: Benchmarking, Questionnaires, Focus groups, Participant observation / ethnography, Surveys, Interviews, Processing research.
  1. Understand the purpose and impact of a corporate communications strategy
  • Strategic Objectives: Strategy formulation, Strategy implementation, Strategy measurement, monitoring of strategic aims, Communications as infrastructure, Strategic drift, Monitoring versus evaluation, Feedback processes, Planned and emergent strategies.
  • Audience Analysis: Stakeholder analysis, International and cultural issues, Evaluation of communication channels (relating to stakeholder groups).
  • Planning Processes: Setting and measuring outcomes, Action plans, Timescales, Cost / Benefit analysis, Feedback systems, Control loop, Formal and informal knowledge channels, Quantitative and qualitative measures.
  • Monitoring, Review and Feedback: Development of communication and stakeholder engagement plans, Surveys, Focus Groups, Interviews, measuring communication outcomes, Monitoring online customer interaction, Quantitative and qualitative measures, Measuring ROI.
  • Entry Level Managers

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

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