Managing Stakeholder Engagement in Projects and Organizations

The aim of the unit is to enable the learner to develop the knowledge and understanding required to engage with stakeholders and to learn how to manage stakeholders in projects and organisations.

Awarding Body



25 Hours

Start Date

All Year Around

Study Mode

Classroom Workshop

By the end of this programme, the participant will be able to:

  • Be able to analyse key stakeholders
  • Understand how to build an effective stakeholder engagement strategy to implement policy
  • Understand how to build and maintain stakeholder relationships
  • Understand how to engage with the stakeholder groups.
  1. Be able to analyse key stakeholders
  • Analysis
    • The concept of stakeholder and underpinning principles
    • Determinants of key stakeholders for a project, process or organisation
    • Range of stakeholders: internal and external stakeholders, other organisations individuals (depending on organisation – patients, service users, customers), groups (interest groups, user groups, pressure groups etc.)
    • Statutory requirements to involve specific stakeholders
    • Industry guidance on stakeholder involvement
  • Mapping and evaluation
    • Stakeholder maps, grids, matrices
    • RACI analysis: Responsible, Accountable, Consulted,Informed
    • Stakeholder roles
  • Importance
    • Reasons to involve stakeholders – statutory, guidance, support for change
    • Implications of not engaging effectively with stakeholders e.g. change ineffective, lack of support for service, products etc.
  1. Understand how to build an effective stakeholder engagement strategy to implement policy
  • Ways to engage
    • Establishment of long-term stakeholder groups
    • Establishment of specific ‘action’ groups
    • Role of communications and marketing specialists
    • Ensuring comprehensive representation
    • Equality and diversity issues
    • Reaching ‘hard to reach’ groups and individuals
  • Communications strategies
    • Methods of communication with stakeholders Face to face (meetings, presentations, focus groups, interviews), Telephone (interviews, using questionnaires) Electronic (email, social networking, websites etc.) Written (questionnaires, reports)
    • Managing communications – in-house (is contact with organisational representatives important?) Outside specialists (is, independence/ neutrality important?)
    • Identifying suitable communications methods for specific stakeholder groups
  1. Understand how to build and maintain stakeholder relationships
  • Building relationships
    • Valuing stakeholders and making stakeholders feel valued
    • Appropriate methods and timings of contact
    • Maintaining contact – methods and importance
    • Managing stakeholder expectations
  • Issues
    • Political and legal issues
    • Economic and social issues
    • Equality and diversity
    • Resource issues
    • Barriers to engagement 
      • -Physical (location or spread of stakeholder group)
      • -Non-physical (attitudes, disengagement, cultural, social)
  • Conflict
    • Conflicts that may arise e.g. Between organisation goals and stakeholder expectations, Between stakeholder, Between resource availability and resource needs
    • Resolution of conflicts – dealing with conflicts on an individual and group level
  • Monitoring and review
    • Importance of monitoring and reviewing stakeholder engagement
      • To ensure still engaged with process
      • To gain continued support
      • To engage with new stakeholders that emerge
    • How to obtain feedback: interviews,questionnaires,focus groups, reviews of policy
    • Importance of acting on feedback: re-engaging stakeholders where necessary, changing policies/strategies for engagement
  1. Understand how to engage with the stakeholder groups
  • Methods of engagement
    • Determining outputs required from engagement – opinions, ideas, agreements etc.
    • Choosing suitable methods
    • Methods and how to use them: Meetings,Presentations,Focus groups, Interviews, Electronic methods, Telephone methods,Written methods
    • Assigning responsibility and accountability
    • Recording and analysing results
    • Reporting and taking account of results
  • Agreement
    • Importance and relevance of stakeholder agreement e.g. is it required?
    • How to elicit agreement or validation e.g. showing how issues and concerns have been dealt with, sign off
    • Negotiation skills
  • Entry Level Managers

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

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