Understanding E-Commerce and Applications

Learners will learn about different e-commerce models and applications and how they can be used to develop e-commerce in a small business. They will research the stages involved in setting up e-commerce and they will use e-commerce applications to meet a client brief.

Awarding Body



25 Hours

Start Date

All Year Around

Study Mode

Classroom Workshop

By the end of this programme, the participant will be able to:

  • Understand principles of e-commerce
  • Understand why small businesses use e- commerce
  • Understand e-commerce models used in small businesses
  • Understand e-commerce applications
  • Be able create an ecommerce site using e-commerce application
  1. Understand principles of e-commerce
  • Stages: Understanding e-commerce concepts, Overview of the role of the Internet in commerce, Issues relating to the creation of e-commerce applications.
  • Differences between ecommerce and e-business: E-business defined. Overview of e-business models, Benefits of e-commerce for businesses, E-commerce versus e- business.
  1. Understand why small businesses use e- commerce
  • Opportunities and benefits: Impact of e-commerce on organisations, SMEs and e-commerce, Towards a global marketplace
  • Threats: Identifying e-commerce threats, Risk assessment in e-commerce, Dealing with Internet threats, Infrastructure practices techniques and tools for dealing with e- commerce threats
  • Ecommerce strategies – Developing an e-commerce strategy, Assessing e-commerce readiness, Measuring effectiveness of e-commerce solutions.
  1. Understand e-commerce models used in small businesses.
  • Ecommerce models: Modelling e-commerce transactions, Importance of e-commerce transaction models, Overview of e-commerce transaction models.
  • Ecommerce revenue models: Creating online revenue, Historical evolution of e- commerce transactions, – Current and future e-commerce revenue models.
  • E-marketing techniques: The role of the e- prefix in business sectors, E-marketing strategies, E-marketing models, E-marketing techniques and tools.
  1. Understand e-commerce applications
  • E commerce applications – Implementation strategies fo e-commerce applications, Identifying e-commerce application requirements, Designing an e-commerce solution.
  1. Be able create an e-commerce site using e-commerce application
  • Create online presence: Defining an organisation’s e-commerce offerings, Identifying target audience for e-commerce solutions, Implementing an e-commerce application design against a given client brief.
  • Feedback: Evaluating e-commerce model, Evaluating e-commerce application solution, Evaluating e-commerce application use.
  • Present solution – Deployment of e-commerce solutions, Integration with legacy systems, Maintenance and support of e-commerce applications, Catering for multiple platforms and different users.

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

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