Understanding Organization Communication Strategies

Awarding Body



25 Hours

Start Date

All Year Around

Study Mode

Classroom Workshop

By the end of this programme, the participant will be able to:

  • Understand how internal communication takes place within organisations
  • Understand how organisations communicate with customers
  • Understand the factors that impact on the effectiveness of communications
  • Be able to present oral information effectively
  • Be able to communicate effectively in writing
  1. Understand how internal communication takes place within organisations
  • The process of communication
    • A dynamic process
    • Sender has an idea
    • Idea/message sent
    • Message transmitted to receiver
    • Receiver gets message
    • Receiver gives feedback (responds) to message
  • Modes of communication
    • Written – letters, bulletins, noticeboards, updates, newsletter
    • face to face /Oral – briefings, appraisal, meetings (departmental, weekly updates, team meetings; interviews, appraisals, disciplinary, sales, annual general meeting (AGM); extraordinary general meeting (EGM)
    • Electronic – email, Facebook, twitter, blog
  • Purposes of communicate
    • To provide information, to gain information, to generate ideas, to generate team cohesion, to motivate
    • To send information vertically (upward and downward) and horizontally
    • Internal communication, external communication
    • To provide information formally and informally
  • Barriers
    • Clarity of written/oral message – readability, language, tone
    • Technology – poor connections, inappropriate use
    • Interpersonal relationships – personal conflict
    • Non-verbal communication
  1. Understand how organisations communicate with customers
  • Formal communications
    • Websites, brochures, letters, newsletters, email, emails, telephone calls, face to face,social media
  • Purpose of communicating by social media
    • Generate business
    • Network
    • Image
    • Public relations (PR)
    • Remain up to date
  • Image
    • E.g. contemporary; traditional; energised; cutting edge
  1. Understand the factors that impact on the effectiveness of communications
  • Impact of personal relationships
    • Team cohesion
    • Personal conflict
    • Favouritism
    • Job satisfaction/dissatisfaction
  • Impact of non-verbal communication
    • Tone of voice, body language
    • Negative and positive, reinforcement of oral message/contradiction of oral message
    • Active listening and focusing
  • Impact of technology
    • Negative – reliance on technology at meetings/presentations; can create stress;
    • Positive – enhance clarity of information , helps reinforce messages, can help those with different learning styles;
  • Conventions in written communications
    • Formal reports, informal reports, emails, letters, texts
    • Greetings, sign off, tone, punctuation and grammar, use of first or third person
  1. Be able to present oral information effectively Oral presentation
  • Oral presentation
    • Formal presentation to a small group e.g. staff, colleagues, management
  • Complex information
    • General – introductory
    • Complex – facts, figures, data
  • Technology
    • Presentation software
    • ICT e.g. spread sheets, hand-outs
  • Effectiveness
    • Was intended purpose met?
    • Appropriateness of body language
    • Audience response
    • Quality and appropriateness of information given
  1. Be able to communicate effectively in writing
  • Communicate complex information
    • In writing e.g. reports, briefing notes, press releases, social media (e.g. Facebook, twitter and blogs), meeting documentation
    • Purpose e.g. to present results to the board, to launch a marketing campaign
  • Document a meeting
    • agenda, minutes, papers
  • Quantitative data
    • E.g. financial results, sales figures, changes in product features, productivity, energy efficiency
    • Review written communication
    • For clarity, readability, appropriateness of media, use of visuals (e.g. charts, graphs, pictures); tone language
  • Entry Level Managers

How many students are there in a classroom?

It depends on how many would enroll per intake. Even if the number of students are just 1, we still continue with the training as planned. The maximum number of students we will have in a classroom is 10.

Can I request a date that is convenient for me?

Absolutely! We will arrange the training that is convenient for you. The training date is completely customizable.

Can I change the course content?

Yes, if the contents of the course needs to be changed, please let us know. We will communicate with you and get a course outline that works for you finalized.

Does it matter which industry I work at?

It really doesn’t. We take cases and discuss them to cover your industry. If you need the course to be customized and tailored to your industry, we can also do that. You’d have to let us know in advance by filling out the form below.

(The fees include coffee breaks, study materials and working lunches daily)

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