Entrepreneurship and Business Model Innovation

1.  Learn the fundamentals of the business model innovation and entrepreneurship through a combination of theory and practice and direct experience with existing businesses

1. Describe the business model and its four essential components
2. Critically evaluate the role of entrepreneurship in business model innovation
3. Apply business model innovation theories and concepts to develop a new or improved business model for an existing business

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2.  Understand and assess an entrepreneurial process and the critical components of a business model, such as the significance of the customer value proposition

1. Explain the concepts of customer value proposition (CVP)
2. Create and analyse a business using the CVP concept
3. Apply the CVP to add financial value to a startup

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3.  Learn about customer value propositions and how to find your target customers

1. Demonstrate the capability to segment different markets and customers
2. Compare and contrast different market opportunities through value proposition concepts
3. Design a business strategy and model considering the pros and cons of each customer value proposition

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4.  Describe the components of the business model canvas

1. Explain and describe the nine components of the business canvas
2. Create and design a business model canvas for a startup
3. Analyse and justify a startup's feasibility using the business model canvas concept

• The assessment strategy for this course is designed to test all the learning outcomes.
• Learners must demonstrate successful achievement of all learning outcomes to pass the course.

• The assessment criteria for a pass will be presented with the summative exercise.
• Further information and guidance on the assessment will be made available through the tutor.

To pass the unit a 40% overall grade must be achieved.