All Certification Courses

The "Marketing Principles and Practice" module offers a comprehensive exploration of marketing strategies, techniques, and institutions, each examined from the distinctive viewpoints of consumers, distributors, and manufacturers. This engaging course delves into various aspects of marketing, encompassing its fundamental concepts, functional operations, and organisational structures in both retail and wholesale businesses. Participants will delve into crucial topics such as distribution channels, market research, advertising, marketing costs, pricing, cooperative marketing, as well as relevant legislation, regulations, and emerging trends. By the end of this module, learners will acquire valuable insights into the multifaceted world of marketing, empowering them to make informed decisions and develop effective strategies that resonate with diverse stakeholders in today's dynamic business landscape.

The course will investigate underlying models, techniques and theories that underpin marketing and can contribute to strategic objectives. It will also provide learners with a critical understanding of the marketing function within complex organisations.

The course is designed to help learners understand what is expected from them in working for a growing organisation. The three units explore the relationship between enterprising behaviour and business success, the different ways in which firms can grow and the different types of business that they might be expected to work in. To introduce the concept of working for and managing creatively within a smaller growth organisation.

This course examines how the small business grows, reasons for success and how best to manage available growth options. This will give the learner a greater understanding of fast growth organisations in both private and social sectors of the economy. Learners will develop skills to support their ability to understand business strategy and development with an emphasis on business growth.

This course aims to provide learners with knowledge of business to consumer e-commerce. This includes the concepts and techniques used in mobile e-commerce and ticketing, the psychology of marketing, artificial intelligence (AI) in image recognition and social commerce.

The "Entrepreneurship and Business Models" module offers a transformative journey for learners, empowering them to assess, construct, and implement both new and existing business models. This module is grounded in cutting-edge business models and research, incorporating innovation strategy to provide a comprehensive and contemporary approach. Participants will be exposed to an integrated framework that encompasses the essential elements of business model content and design processes. The unit's primary objective is to equip learners with the skills to strategically analyze, ideate, and develop business models effectively. Designed for aspiring entrepreneurs, those seeking to manage venture-backed startups, or professionals in management consulting or corporate settings, the module covers a diverse range of topics, including strategy, marketing, entrepreneurship, organisational design, and finance. By the end of this module, learners will be well-prepared to embark on entrepreneurial endeavors, manage innovative startups, or contribute significantly to business growth and success in a dynamic and ever-evolving business landscape.

The Strategic Marketing module introduces learners to key marketing concepts, including market orientation, customer acquisition, market offering and design, positioning, brand management, and the customer experience. The module aims to develop learners' abilities to identify problems, analyse market-related opportunities, and develop effective strategies to reach audiences across different contexts. Learners will also gain an understanding of social and environmental responsibility, legal challenges, and other implications of professional marketing practice. By the end of the module, learners will be equipped with the knowledge and skills to critically analyse marketing concepts, formulate competitive branding and marketing strategies, and implement effective marketing solutions.

The "Business Development and Customer Relationship Management" module is a comprehensive exploration of managing interactions with customers and company contacts across marketing, sales, and service functions, spanning all distribution channels. The central aim of customer relationship management (CRM) is to foster strong and lasting connections with customers. Throughout this module, learners will gain invaluable insights into creating and executing CRM-driven relationship marketing strategies. Topics such as relationship marketing, analytical and collaborative CRM, the factors contributing to failed CRM deployments, and the pivotal role of CRM in marketing management will be extensively covered. By the end of this unit, participants will be equipped with the expertise to build and nurture successful customer relationships, leveraging CRM tools and techniques to optimize business development and ensure sustained customer satisfaction and loyalty in today's competitive market landscape.

The course will allow for learners to work in a team to investigate new business formats and a feasibility assessment for a potential knowledge-based product or service opportunity identified by the team. This might be undertaken for a new income stream within an existing business or for a new enterprise. The core course material will focus on Refining an Idea, Research and Presenting the Plan. All learners will be involved with refining the idea and individual learners will be responsible for doing market research, building a finial plan and creating an operational plan.

The aim of this course is to provide the learner with the knowledge and skills to research a market and plan a development strategy such as the launch of a new business model, new enterprise, product or service line. Learners will need to fully develop and pitch their business development strategy.