Strategic Planning Principles

1.  Be able to conceive and analyse strategic options

1. Critically analyse and identify the organisation’s strategic aims and objectives including the approach adopted to strategic planning
2. Determine alternative strategic options available and the implications for the organisation
3. Critically evaluate the impact of stakeholder expectations on a strategic plan and the planning horizon

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2.  Be able to formulate a strategic plan

1. Critically evaluate the strategic options available to the organisation over the existing planning horizon and factoring in wider context market and competitor impacts
2. Assess and determine the priorities and feasibility of alternative options over the existing planning horizon
3. Carry out a risk assessment of the preferred strategy and alternatives
4. Identify, justify and articulate the selected strategies within the plan and address any potential problems
5. Produce a strategic plan and its components to achieve the selected strategic direction

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3.  Be able to implement, evaluate, monitor and review the strategic plan

1. Critically review the organisational and market factors to be considered in the implementation of the strategic plan
2. Determine and apply a range of tools and concepts to monitor and review the strategic plan
3. Determine the impact of the strategic plan on the organisation’s direction and achievement of the organisation’s objectives

• The assessment strategy for this course is designed to test all the learning outcomes.
• Learners must demonstrate successful achievement of all learning outcomes to pass the course.

• The assessment criteria for a pass will be presented with the summative exercise.
• Further information and guidance on the assessment will be made available through the tutor.

To pass the unit a 40% overall grade must be achieved.