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Key Information
Delivery Details
Module Overview
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Strategic Marketing

BUSL706
Key Information
Credits
15
Level
7
Total Qualification Time (TQT) 
150
Guided Learning Hours (GLH) 
60
Mandatory/Optional 
Mandatory
Grading Structure 
Fail / Pass / Merit / Distinction
Delivery Details
Awarding Body
LIBT
Module Overview

This unit aims to provide Students with knowledge and skills on how to create a successful marketing plan. Students will analyse market-related opportunities and build audience-reaching methods ethically. They will examine the relationship between marketing and organisations' strategic goals, as well as digital marketing's opportunities and impact. This unit covers how a marketing strategy is established.

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