Head of Digital Strategy and Marketing

Crystal Koelmeyer

Crystal Koelmeyer is an accomplished communications professional with over a decade of experience spanning journalism, public relations, corporate communications, advertising, and SEO. She currently serves as the Head of Content & Communications at the London Institute of Business & Technology. Crystal holds a Master of Arts in English Studies from the University of Colombo and a Bachelor of Arts in Humanities from Aquinas University College. Her expertise includes content strategy, market research, project management, and social media. Crystal is known for her ability to generate engaging content and her dedication to mentoring aspiring writers.

Crystal Koelmeyer

Biography

Crystal Koelmeyer is a distinguished content and communications consultant with extensive experience in journalism, public relations, and corporate communications. She holds a Master of Arts in English Studies from the University of Colombo and a Bachelor of Arts in Humanities from Aquinas University College. Crystal has held key roles in various organizations, including Head of Content & Communications at the London Institute of Business & Technology, where she ensures content consistency and optimization for search engines. Her previous roles include Corporate Communications Officer at ATG Intelligent Glove Solutions and Account Manager at Adfactors PR Sri Lanka. Crystal's career began in journalism, working as a Business Editor and Journalist for The Nation Newspaper. Her skill set includes SEO, social media strategy, market research, and project management. Crystal has also been involved in significant projects and events, such as hosting a networking event with the Prime Minister of Sri Lanka and participating in tech workshops organized by the American Embassy. She is a dedicated mentor and an aspiring author, committed to fostering creativity and effective communication.

Qualifications

  • Master of Arts in English Studies, University of Colombo, Sri Lanka (2021)
  • Bachelor of Arts in Humanities, Aquinas University College, Sri Lanka (2017)
  • Experience

    Head of Content & Communications, London Institute of Business & Technology (April 2020 - Present)

    • Overseeing content strategy, consistency, and optimization
    • Supervising writers and content strategists
    • Integrating content activities with traditional marketing campaigns
  • Corporate Communications Officer, ATG Intelligent Glove Solutions, Sri Lanka (March 2018 - February 2020)
    • Developing public relations materials and building relationships with journalists and stakeholders
    • Ensuring digital marketing content aligns with the brand's identity
  • Account Manager, Adfactors PR Sri Lanka (August 2017 - February 2018)
    • Creating effective digital marketing campaigns and managing multiple client projects
  • Business Editor, The Nation Newspaper, Sri Lanka (November 2016 - July 2017)
    • Conducting interviews, writing features, and attending press events
  • Copywriter, Ashraff Associates (January 2014 - March 2015)
    • Writing engaging content for various markets and collaborating with designers and writers
  • Journalist, The Nation Newspaper, Sri Lanka (October 2012 - December 2014)
  • The London Institute of Business and Technology holds an official registration with the Intellectual Property Office, bearing the Trademark Number UK00003896607.

    UK Register of Learning Providers - Provider Reference Number (UKPRN): 10092833