B2C E-commerce Strategies

1.  Understand the concepts and techniques used in mobile e-commerce and ticketing

1. Create designs for mobile screens that demonstrate good practice in the use of fonts and graphics
2. Analyse the use of location-based services in mobile e-commerce
3. Create a mobile ticketing application that uses unique ticket verification

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2.  Understand the psychology of marketing

1. Analyse the factors affecting a buyer’s purchasing decisions
2. Analyse the purchasing decision process
3. Analyse the impact of internal and external influences on the buying decision
4. Analyse the use of eye-tracking technologies in commerce

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3.  Understand the use of artificial intelligence (AI) in image recognition

1. Analyse the use of image classification in ecommerce
2. Analyse the benefits of augmented reality versus virtual reality in e-commerce
3. Assess the implications of using image recognition as a tool to find inappropriate content
4. Analyse the way in which image recognition can help eliminate counterfeit products

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4.  Understand social commerce

1. Evaluate the elements and features of social commerce
2. Assess the impact of Pinterest, microinfluencers and in-app purchasing in social commerce
3. Analyse the features of different categories of social commerce
4. Analyse the distinctions between Soldsie, eBay, Groupon, The Fancy and Kickstarter social commerce applications

• The assessment strategy for this course is designed to test all the learning outcomes.
• Learners must demonstrate successful achievement of all learning outcomes to pass the course.

• The assessment criteria for a pass will be presented with the summative exercise.
• Further information and guidance on the assessment will be made available through the tutor.

To pass the unit a 40% overall grade must be achieved.