Business Development Strategies

Introduction to the module

Introduction

• What is business development?
• Business Models
• Business Plan
• Sections in a Business Plan

Business developer Tool-kit

• Introduction
• Strategy and strategic management
• The business environment
• Resources and organisation design
• Value creation
• Identifying opportunities using TOWS matrix

Crafting Business Plan

• Introduction
• The marketing plan
• The organization plan
• The financial plan
• Implementing the business plan

Strategic Management in Business Development

• Introduction
• Linkage between business planning and Marketing, Finance, HR and Operations
• Internal and external threats
• Opportunity matrix
• Conducting primary and secondary research in identifying opportunities
• Resource planning for external threats

Business Models

• Introduction
• Identifying different business models
• How business models support strategy
• Legal structure
• Operations

Sales and Success Metrics

• Introduction
• Drafting a sales plan
• Sections in a sales plan
• Identifying key metrics of success
• Key metrics Vs Vanity metrics
• Patents

Crafting Pitch Decks

• Introduction
• What is a pitch deck?
• Deck structure and sections
• Sample fundraising decks
• Raising capital or internal support

SMART Objectives

• Introduction
• Specific: Making your goals specific
• Measurable: Defining metrics that are measurable
• Attainable: Making sure the goals are achieved within a certain timeframe
• Relevant: Aligning goals with long-term objectives
• Time-based: Setting realistic deadlines and prioritizing tasks