Strategic Entrepreneurship

Entrepreneurship

Interpersonal Skills and Self-Improvement

(
BAM71007
)
Unit Code
BAM71007
Level
Level 7
Distance Learning
£475
Class Room
£1490
Verification
BLOCKCHAIN-BASED
Unit Code
BAM71007
Level
Level 7
Distance Learning Fee
£475
Face to Face Fee
£1490
Verification
BLOCKCHAIN-BASED
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Total Fee £1600

£2360 (£1600 during the tuition waiver period)

Please see the Tuition Fee section to see if you are eligible for a scholarship.
Course Overview

The Entrepreneurship for Strategic Managers module is designed to provide learners with an advanced understanding of entrepreneurship concepts and principles. The module covers key areas such as innovation, strategy and operations, financing, managing, and marketing sustainable ventures that generate wealth for individuals and communities. By the end of the module, learners will understand different types of entrepreneurship, including start-up and corporate, as well as the managerial, operational, strategic, and structural requirements for launching a new venture. They will also be able to identify barriers and drivers of innovation and evaluate capital-raising models and approaches. Overall, the module aims to equip learners with the knowledge and skills necessary to conceptualise, innovate, and successfully launch new ventures.

Course Content

Introduction to the module

Introduction to Entrepreneurship

  • The Concept of Entrepreneurship
  • Characteristics and Classification of Entrepreneurship

The Entrepreneurial Journey and Pathways

  • The Overview of the Entrepreneurial Journey
  • The Entrepreneurial Journey as Seven Specific Steps
  • Need for Disruption in Relation to Different Types of Entrepreneurship

The Ethical and Social Responsibilities of Entrepreneurs

  • Ethical and Legal Issues in Entrepreneurship
  • Legal Issues in Entrepreneurship
  • Uncertainties and Risk Surrounding the Start-up and Corporate World

Theories of Entrepreneurship

  • Why is Entrepreneurship is a Multidisciplinary Area
  • Relevant Theories
  • Main Theories

Business Planning and Corporate Responsibilities

  • Corporate Social Responsibility and Social Entrepreneurship
  • Business Planning Purposes
  • Business Planning Principles

Launch for Growth to Success

  • Launching the Imperfect Business: Lean Startup
  • What Early Failure can Lead to Success Later
  • Managing, Following, and Adjusting the Initial Plan
  • Barriers and Drivers of Innovation; How Innovation can be Applied within the organisation

Business Model and Plan

  • Avoiding the “Field of Dreams” Approach
  •  Designing the Business Model
  • Conducting a Feasibility Analysis

Entrepreneurial Marketing and Sales

  • Entrepreneurial Marketing and the Marketing Mix
  • Marketing Mix
  • Market Research, Market Opportunity Recognition, and Target Market
  • Marketing Techniques and Tools for Entrepreneurs

How Businesses Raise Financial Capital

  • Financial Capital
  • How Firms Choose between Sources of Financial Capital
  • Raising Capital
  • Venture Capital
  • The Top Methods for Raising Capital
Learning Outcome & Assessment Criteria

1.  Be able to identify personal skills to achieve strategic ambitions

  1. Critically analyse the strategic direction of the organisation
  2. Critically evaluate the strategic skills required of the leader operating in a complex environment to achieve personal and organisational strategic ambitions
  3. Assess the relationship between existing, required and future skills to achieve strategic ambitions

2.  Be able to manage personal leadership development to support achievement of strategic ambitions

  1. Critically discuss the opportunities to support leadership development
  2. Design a personal development plan to direct leadership development in a complex environment
  3. Devise an implementation process to underpin the success of the development plan that can realise substantial changes in leadership style

3.  Be able to evaluate the effectiveness of the leadership development plan

  1. Critically evaluate the achievement of outcomes of the plan against original objectives
  2. Evaluate the impact of leadership style and the achievement of objectives on strategic ambitions in different organisational settings
  3. Critically review and update the leadership development plan

4.  Be able to advocate an employee welfare environment that supports organisational values

  1. Critically evaluate the impact of corporate commitment to employee welfare on strategic organisational objectives
  2. Discuss how an employee welfare environment can affect achievement of strategic organisational objectives
  3. Determine the influence of corporate commitment to employee welfare on the development of organisational values that will realise strategic ambitions
Assessment
  • The assessment strategy for this course is designed to test all the learning outcomes.
  • Learners must demonstrate successful achievement of all learning outcomes to pass the course.
Assessment Marking Criteria

Scholarships

Citizens of the following countries are eligible for a 50% scholarship upon writing a personal statement. All scholarships are to be approved by the Academic Board. The list of countries are: Sri Lanka, Indonesia, Philippines, Bhutan, Morocco, Vietnam, Papua New Guinea, Laos, Cambodia, India, Nigeria, Ghana, Bangladesh, Laos, Myanmar, Pakistan, Nepal and South Africa. Please talk to your student counselor and ask for the Coupon Code to get the 50% Tuition Waiver.

  • The assessment criteria for a pass will be presented with the summative exercise.
  • Further information and guidance on the assessment will be made available through the tutor.
Unit Pass Requirements

To pass the unit a 40% overall grade must be achieved.

Frequently Asked Questions
What is included in the cost of my programme?
  • All course material, including online modules and written assignments
  • Unlimited personal tutor support with online sessions
  • Dedicated student support
  • Access to an online community learning forums
  • Assignment marking and feedback
Am I eligible for this programme?

You are eligible if you meet our stipulated entry requirements.

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