In an effort to bolster the capacities of the Tourism Council of Bhutan, the London Institute of Business and Technology (LIBT) recently conducted a comprehensive training programme at its offices in Thailand. The programme, centred on Data Analytics and Strategic Tourism, was led by renowned experts Prof. Suejit Pechprasarn and Mr. Aekarak Sethi.

Bhutan, often referred to as the "Land of the Thunder Dragon," is a unique destination known for its pristine landscapes and rich cultural heritage. As the country aims to enhance its tourism industry, data-driven decision-making and strategic planning have become essential tools for sustainable growth.

The training programme not only provided theoretical knowledge but also included practical exercises and case studies to ensure that participants could apply their newfound skills in real-world scenarios. Following the intensive training, participants were treated to a well-deserved break with a tour to the vibrant city of Pattaya. This allowed them to witness firsthand the practical application of the concepts they had learned, as Pattaya is a prime example of a destination that has successfully utilised data analytics and strategic planning to boost its tourism industry.